Integrated Marketing Services

Lafayette Group has experience in all aspects of marketing and media services. Experience includes planning strategic, product production, and operational execution which provides Lafayette Group clients with a comprehensive approach to marketing, media and public information services. Specifically, experience with campaign organization, issue prioritization, repetitive theme creation, writing, editing, art and graphic design, etc. permits an overall approach to marketing, media and public information services. 

Additionally, as former government officials, Lafayette Group personnel have working knowledge of their needs and requirements of government clients. Specific tasks include:

Strategic Planning

  • Theme Research
  • Audience Identification
  • Definition of Objectives
  • Interviews
  • Workshops
  • Survey Design
     

Product Development

  • Original Writing
  • Editing
  • Art and Graphic Design
  • Video Production
  • Conference Booth Design
     

Operational Execution

  • White Papers
  • Memorandas
  • Power Point Presentations
  • Draft legislative language
  • Meetings and workshops
  • Flyers
  • Press Releases
  • Media Events
  • Conference support